Blog Archive July, 2010

I've been reading a lot about search engine optimization (SEO) these days, so what I'd like to do with this post is discuss how we approach SEO, and explain how you can use our strategies to improve the ROI of your site. Just keep in mind that we do not offer SEO as a service, and we are far from experts on the subject. One more comment before we begin. Today's discussion really goes beyond SEO, so when you start your SEO project the information you learn today should help you keep focused on the big picture.

Estimating the current percentage of completion can be tricky business, but over the years there seems to be a pattern that has emerged in this industry. I call it the 90 Percent Complete Problem. It occurs when the project hits 90% complete, yet the project is nowhere near that close to being finished. Let's see why this happens.  In a typical software development project, the client is provided with a status report (usually every couple of weeks) which shows the client how far the project has progressed.