I've been reading a lot about search engine optimization (SEO) these days, so what I'd like to do with this post is discuss how we approach SEO, and explain how you can use our strategies to improve the ROI of your site. Just keep in mind that we do not offer SEO as a service, and we are far from experts on the subject. One more comment before we begin. Today's discussion really goes beyond SEO, so when you start your SEO project the information you learn today should help you keep focused on the big picture.